We monitor your search network advertising progress and engagement to adjust bids, ads, and keywords to reflect best the traffic that will engage most positively on your site. We monitor this to be sure we are focusing on the keywords that are working best and targeting specific phrases.
Our reports show which keywords are creating leads or sales and which are not. The goal is to drive as many leads and sales as possible per dollar spent. We will then change bidding options, keywords, ad text, and destination links to align with our goals. With an established Google Ads account, we will analyze historical data to find what performs most favorably and tailor other parts to act similarly.
How does Google Ads / Google AdWords campaign management work?
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